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The Walking Dead is officially devouring the rest of television.
The horror drama on AMC shattered its own ratings records for cable programs on Sunday night, with the premiere of its fourth season. At the same time, it surpassed everything else that has been on television this season so far in its appeal to the viewers sought by most advertisers, those between the ages of 18 and 49.
The premiere was seen by 16.1 million viewers, far surpassing the show’s previous record for cable entertainment programs, which was 12.4 million viewers. (By contrast the finale of “Breaking Bad” reached 10.3 million.) “Dead” attracted 10.4 million viewers in that 18-to-49 group — an enormous total even surpassing any N.F.L. game this season.

The Walking Dead is officially devouring the rest of television.

The horror drama on AMC shattered its own ratings records for cable programs on Sunday night, with the premiere of its fourth season. At the same time, it surpassed everything else that has been on television this season so far in its appeal to the viewers sought by most advertisers, those between the ages of 18 and 49.

The premiere was seen by 16.1 million viewers, far surpassing the show’s previous record for cable entertainment programs, which was 12.4 million viewers. (By contrast the finale of “Breaking Bad” reached 10.3 million.) “Dead” attracted 10.4 million viewers in that 18-to-49 group — an enormous total even surpassing any N.F.L. game this season.